SoCon football geography: where are the prime recruiting areas for the league?

On Thursday, Benn Stancil of the analytics website Mode published an article called “Where Football Players Call Home“. It includes an interactive map that shows the hometowns of every Division I (FBS and FCS) football player, using ESPN as its information resource. The map further breaks down the findings by conference, team, and position.

You could spend hours looking at the various combinations offered up by the map. I’m not saying it would be healthy, but you could do that…

Some of the results are predictable. While big population centers like Los Angeles and Houston are responsible for the most players in terms of volume, the southeast produces the most on a per capita basis.

Then there is the reach of a program, in terms of how wide a recruiting area it has. Stancil came up with a measure of a school’s geographic diversity, describing it as follows:

 I calculated a rough measure of geographic diversity, based on how many states are represented on each team and how many players come from each state. For example, a team with 50 players from one state would have the lowest diversity score, while a state with one player from each of the 50 states would have the highest.

It probably doesn’t come as a shock that the “least diverse” schools from a geographic perspective are located in large, talent-rich states. The 22 least diverse football programs are all from California, Florida, and Texas. They have no need to expand their recruiting areas, so they don’t.

It is also not surprising that the list of most geographically diverse schools includes all of the Ivy League institutions and a couple of the service academies.  Notre Dame and Holy Cross are also near the top in this category. So are two D.C. schools, Georgetown and Howard.

The Mode map accounts for 907 Southern Conference football players on league rosters in 2013, with another 18 from “unknown or unmapped locations”.

Fulton and Gwinnett counties each had 35 SoCon players, part of the talent overload in metro Atlanta. Cobb County had 23 and DeKalb 15.

Other areas of interest to SoCon recruiters: the Charlotte area (including Mecklenburg County, home to 31 league players); Hillsborough County, FL (with 14 players, the most from a county outside the league’s geographic base); Wake County, NC (19); Guilford County, NC (14); Jefferson County, AL (20); Hamilton County, TN (16); and Spartanburg County, SC (17).

Odds and ends from perusing the map of the 2013 SoCon:

- Hennepin County, Minnesota, had four SoCon players. Three of them were at Wofford.

- Mobile County, Alabama, had nine players in the league. Eight of them were Bulldogs — four from Samford, and four from The Citadel.

- Even though it isn’t in the league’s geographic footprint, I think it’s surprising that only five of last season’s SoCon players hailed from Texas. Also, there were only three players from Mississippi, two from Louisiana, one from Oklahoma (The Citadel’s Nick Jeffreys), and none from Arkansas.

- In order, from most geographic diversity to least in 2013:

Wofford
Elon
The Citadel
Furman
Samford
Appalachian State
Western Carolina
Chattanooga
Georgia Southern

- As for the new members, Mercer would have slotted in between Chattanooga and Georgia Southern. It will be interesting to see if that program continues to recruit mostly close to home in future years.

VMI would have been between Samford and Appalachian State. In what may illustrate one of the issues the Keydets have had in trying to be competitive on the gridiron, VMI had the least geographically diverse squad in the Big South last season.

While the state of Virginia has a lot of talented football players, the dilemma for VMI is that A) many other instate schools are recruiting those players, and B) being a military college significantly reduces the number of potential recruits.

The school needs to extend the geographic reach of its recruiting efforts if it wants to establish football relevancy in the Southern Conference. That may be difficult, given certain restrictions.

All in all, I thought this was a neat tool. It may also help to demonstrate which areas will be swarmed with recruiters in the weeks leading up to Signing Day…

Secret memo to Mike Houston, The Citadel’s new football coach

NOTE: TOP SECRET. DISTRIBUTE MEMO ON NEED-TO-KNOW BASIS ONLY.

To: Mike Houston

From: A concerned alum

Re: Football at The Citadel

Hello there, coach. Congratulations on being named head football coach at The Citadel. I trust you and your family will enjoy Charleston.

Now, there are some important things you need to know in order to succeed in your new position. That’s why this memo is a big secret. We want to make sure our enemies don’t have a firm grasp on your plan of attack, which is going to be aggressive, with a lot of energy.

Let’s get right to the discussion.

- Some of our alums were impressed with your youthful enthusiasm at the Thursday press conference. There were multiple queries asking if you were, in fact, the youngest coach in program history.

Of course, Coach Houston, you’re not. Most of The Citadel’s coaches were actually younger than you when they were hired, even though you’re only 42. All but five, in fact.

However, four of those five older coaches are the most recent hires at The Citadel (Powers/Johnson/Zernhelt/Higgins). Given that recent trend, it’s not surprising that people think you’re really young for the job.

As an aside, you might be interested to know that The Citadel’s first two head football coaches were both only 22 years old when they got the job. One of them, Syd Smith, later played major league baseball.

I don’t think you’re a candidate for MLB when your coaching career is over, but perhaps you can emulate The Citadel’s second coach, Ralph Foster, in wearing a snazzy hat. If not, perhaps your offensive coordinator could wear it. He definitely needs an upgrade in the headgear department.

- Speaking of that offensive coordinator, I was glad to see you’re bringing Brent Thompson on board. It would have been tough for The Citadel to announce it wanted to hire a coach who ran the option, then hire a defensive-oriented coach whose option-running OC didn’t come along with him.

I’ve heard good things about Thompson (and your offensive line coach, Ron Boyd). Thompson’s explanation of the origination of his triple option offense was interesting:

I’ve probably taken the most from Navy and Georgia Southern. And I’ve worked with  coaches at Army and with Ashley Ingram at Navy, so I steal some things from there. And I try to gather as much film on Georgia Southern as [I] can.

Ingram, of course, was one of the three finalists for the job that you eventually got.

Having said that, you should know that a few alums are a little worried about your staff. Not only have you never coached at the D-1 level, the same is true for all of the assistants you’re bringing along from Lenoir-Rhyne (with the notable exception of Thompson).

Of course, you haven’t finalized your staff yet, and there are some positive rumors about potential assistants still to be added. Fans will be waiting on those hires with considerable interest (you may have noticed, they’re interested in just about everything related to the football program).

- There is a little bit of angst that surrounds the football program. You will probably pick up on this sooner rather than later. As to why it exists, it’s simple: The Citadel has not had consecutive winning seasons on the gridiron since the 1991-92 campaigns, the longest such stretch in school history.

There are a lot of alums who are ready to win again. Some of them can be a bit melodramatic about this. “I want one more SoCon title before I die,” they’ll proclaim.

- I was glad to hear you talk about the importance of retention. Among other things, you told the assembled media on Thursday that you want to field “older teams…guys who have been with us for three or four years.”

The reference to “older teams” (and the redshirting subtext) made me think of Jim Grobe and how he approached his recruiting/scholarship management at Wake Forest. Grobe won an ACC title at Wake Forest with that philosophy.

Your response to a question about transfers was excellent. “The institution does not lend itself to a lot of transfers,” you said. Indeed, it doesn’t.

- I can appreciate your comments that recruiting at Lenoir-Rhyne is not completely dissimilar to recruiting at The Citadel. However, a word of warning. Making comparisons to The Citadel can be tricky. Very tricky.

That’s why it’s important you get up to speed as quickly as possible about the institution that is now your employer. Learn as much about The Citadel as you possibly can. It’s not quite the same as the service academies, or small private schools, or anything else for that matter.

This statement you made was a good start:

You’ve got to understand exactly what The Citadel is. I’m excited about embracing the core values of The Citadel and recruiting student-athletes [who] fit the institution.

At The Citadel, you have to recruit prospective cadets who can play football. That’s the only way you can go about it. Recruiting from a football-first perspective is problematic, if not impossible.

- To be honest, coach, there is no way you are ever going to understand everything about the military college — and that’s okay. I don’t have a full grasp on the place myself, and I’m an old goat who graduated from the school.

You mentioned that a good friend of yours played football at The Citadel when Charlie Taaffe was the coach. People like that can help you start figuring things out. Talk to them early and often.

Also try to make a point of reaching out to younger alums, including former football players. I suspect you were going to do that anyway, but it’s critical to build some bridges in that area.

- The military component of the school is kind of important. It is, after all, a military college.

The key thing for you to remember is this: work with the system, not against it. Coaches who learn this, and who emphasize to their players the importance of conforming and being part of the system, tend to be successful. Coaches who fight the system every step of the way are never successful.

- It’s important to develop a positive relationship with the corps of cadets. An active and engaged corps can be a tremendous weapon for you on football Saturdays. Be sure to make a “stump speech” at the mess hall on a regular basis.

However, ultimately you aren’t responsible for the activities of the general student body. For the most part, when it comes to corps issues, let others sweat the details, at least in your first year.

- Coach Houston, we need to talk about the uniforms…

The Citadel has a contract with adidas which began last season. You might be surprised to know that before a home game against Furman, the team had to change jerseys because the SoCon officiating crew deemed them illegal.

That’s the kind of thing that might drive a coach crazy. Instead of concentrating on game preparation, the team got mired in Unigate.

Then there is the constantly revolving door of helmet logos. After a rare bout of consistency in this department, for unexplained reasons The Citadel changed its helmet design yet again for the season finale at Clemson.

Coach, I’m sure you would be puzzled at the team debuting a new design at the end of the year — and in a road game to boot. It made no sense.

However, it was just the latest in The Citadel’s tortured football uniform history. More than four years after I first wrote about it, there has been no effort to develop a standard. For a school as beholden to tradition as The Citadel, this is amazing (and infuriating).

Now, you may not be able to stop the latest helmet tweak, but you can probably make sure the jerseys feature the appropriate colors of light blue and white. Navy blue should not be a predominant color. Neither should red, or silver, or gray.

There is one other very important thing you need to fix.

Make sure the correct name of the school is on the jersey. Tell the administration you won’t lead the team out on to the field unless “THE CITADEL” is on the front of the jerseys (not “Citadel”). I can’t emphasize how critical this is to your future success.

Imagine if, during your playing career at Mars Hill, you had to wear jerseys that only read “Mars” across the front. You would be disappointed, because it wouldn’t be the name of your school (though the association with Otis Sistrunk’s alma mater might have amused a few people).

If you put the “The” back on the jerseys, coach, you will go a long way to satisfying the alumni sports blogger demographic. I know you want to keep that faction happy.

Congrats again on your appointment, Coach Houston. In your remarks to the press, it became apparent the job at The Citadel was one that had been of interest to you even before this year.

You clearly wanted the position, and think you can be successful in this role. I enjoyed watching the press conference (and subsequent interviews) and seeing your intensity, passion, and confidence.

The Citadel is a very unusual place, often difficult, occasionally intimidating, and at times frustrating. It’s also a very special place, one that engenders uncommon loyalty.

Embrace the challenge. We’re with you all the way.

A brief review of The Citadel’s 2013 football season

Edit: less than 24 hours after I posted this, Kevin Higgins resigned as head coach of The Citadel to take an assistant coaching position at Wake Forest. Obviously that makes part of the review a bit dated, but I’m leaving the post unchanged from when it went up. 

In my preview of The Citadel’s 2013 football campaign, I wrote the following:

…this could be a season of what-ifs rather than the big-win campaign that is the hope for Bulldog supporters. As always when it comes to the gridiron, the margin for error at The Citadel is small. To illustrate this, think of the task the team faces this year from what might be called the most negative point of view:

- The Citadel will play four opponents that are either FBS or transitioning to FBS (and thus will have more scholarship players). Three of those games will be on the road.

- The Citadel will play two other opponents that defeated the Bulldogs last season by a combined score of 66-17. Both of those teams return most of their key players.

- One opponent hasn’t lost to the Bulldogs during Kevin Higgins’ tenure as head coach of The Citadel, while another has beaten The Citadel four times in the last five meetings.

- Of the remaining four opponents, last season The Citadel trailed one of them midway through the third quarter; was in a one-point game late in the third quarter to another; barely held off a late rally from a third; and was tied at halftime with the fourth.

I guess I could say I told you so, except I really can’t. I thought the Bulldogs would be a little better than they were, despite the seemingly difficult schedule. I was hoping that The Citadel would contend for the league title and/or a playoff berth.

That didn’t happen. It didn’t come close to happening, either.

The Bulldogs’ disappointing season was all the more frustrating by the way the season played out in the Southern Conference. The league wasn’t nearly as good as expected.

Appalachian State proved to be eminently beatable, and Georgia Southern was certainly no well-oiled machine. Wofford finished 5-6.

It was all there for The Citadel, ready for the taking…and the Bulldogs finished with a losing record.

Entering 2013 there were concerns about the defense, particularly the D’s ability to stop the run. How did the defense fare?

Comparing 2012 and 2013 (league contests only, per game average):

2012 points allowed: 26.75
2013 points allowed: 23.25

2012 total yards allowed: 395
2013 total yards allowed: 362.38

2012 rush yards allowed: 237.13
2013 rush yards allowed: 178.75

2012 pass yards allowed: 157.88
2013 pass yards allowed: 183.63

These numbers show some improvement from 2012 to 2013, which might surprise a few people. On a per-play basis, the defense improved from 5.75 yards per play (2012) to 5.47 (2013), though the yards allowed per pass attempt increased (from 6.5 in 2012 to 7.2 in 2013).

The Citadel forced twelve turnovers in league play this season, similar to 2012 (eleven). The Bulldogs recovered five fumbles in 2013, which matched 2012’s total.

The defense was credited with 28 passes defensed in eight conference games in 2013. Exactly 25% of those (seven) resulted in interceptions. That is slightly above the national average for defensed passes; basically, the Bulldogs intercepted one more pass in league play than would have been expected. That isn’t insignificant, especially if you think of the “extra” pick as, say, Mitchell Jeter’s grab in the Appalachian State game.

In all, The Citadel had breakups/interceptions on 13.7% of opponents’ passes in 2013 SoCon action. That was a slight improvement on 2012 (12.4%).

Ideally, the Bulldogs would have a higher percentage of passes defensed than 13.7%, though to be honest I suspect the benchmark for excellence in this area varies depending on defensive concepts. For example, Tulane tied for the national lead in FBS this past season in passes defended, with 84 in 12 games. The Green Wave had a breakup/pick rate of 20.7%.

However, Michigan State’s defense was arguably the most highly regarded in the entire country this year, and the Spartans’ PD rate was 14.4%. That didn’t stop MSU’s Darqueze Dennard from winning the Jim Thorpe Award as the nation’s best defensive back.

- Incidentally, Dennard was a “two-star” recruit from Dry Branch, Georgia.

The comparative per-game statistics in league play for The Citadel’s offense aren’t as positive.

2012 points: 29.75
2013 points: 24.25

2012 total yards: 382.5
2013 total yards: 350.25

2012 rush yards: 299.5
2013 rush yards: 256.63

2012 pass yards: 83.0
2013 pass yards: 93.63

The Bulldogs averaged just over six yards per play in 2012, but that number fell to 5.4 y/p in 2013. Rushing yards per play declined from 5.8 to 5.1.

While The Citadel’s passing yardage increased by over ten yards per SoCon game, that was due to an increased number of attempts (more than three per contest). The Bulldogs’ yards per pass attempt actually declined, from 7.2 (2012) to 6.4 (2013).

The Citadel threw the ball on 18.3% of its 2012 plays. That percentage increased to 22.6% in 2013.

It won’t surprise anyone reading this that in terms of total offense, The Citadel’s numbers were worse at the start of the conference season than at the end. The Bulldogs struggled out of the gate, averaging 314 yards per contest in their first three SoCon games, but by the end of the campaign seemed to have mostly put things together (404 yards per contest in the three final conference matchups).

The spring practice/preseason concentration on diversifying the offense backfired. It’s as simple as that.

The Citadel’s offense suffered a dropoff in “red zone” efficiency in 2013. When The Bulldogs advanced inside the opponents’ 20-yard line in 2012, they scored a touchdown 69% of the time. This past season, The Citadel scored TDs on only 60% of its trips inside the 20.

(Note: red zone numbers are for all games, not just Southern Conference matchups. All the other statistics I’ve mentioned above are for league games only.)

I think if the offense had performed at its 2012 levels in 2013, the Bulldogs would have finished no worse than 6-6 and probably should have been 7-5 (and maybe even 8-4). However, instead of finishing 5-3 in SoCon play (as it did in 2012), The Citadel was 4-4. That doesn’t even account for the embarrassing loss to Charleston Southern in the season opener.

The game against the Buccaneers probably didn’t help the Bulldogs’ confidence for the start of the league campaign, and so after five games The Citadel was 1-4 and the hopes and aspirations for 2013 were just about kaput. Breaking down the remaining seven games, the Bulldogs essentially performed up to preseason expectations (2-2 against App/GSU/UTC/Sam, wins over Elon and VMI, a loss to Clemson).

It was that early-season boondoggle that did in the Bulldogs. Furman played very well over the second half of 2013, but wasn’t nearly as good when the season began. The Citadel should have won that game, particularly given the Paladins’ QB issues at the time.

Against Wofford, the Bulldogs didn’t score an offensive touchdown. We all know what happened against Charleston Southern.

When Phil Kornblut asked Kevin Higgins to describe the season (prior to the game against Clemson), the coach was candid:

It was disappointing, for sure. We had much higher expectations than that. We played a lot of close football games throughout the season, [but] that’s not an excuse. We were hoping to finish a couple of those games off, but didn’t…the one positive was our guys kept fighting [and] never gave up.

Higgins is expected to still be the coach next season, and I’m okay with that. However, there are some Bulldog supporters who think a change should have been made, and I don’t think it’s ridiculous to feel that way.

There is a lot of frustration in the fan base with the struggles of the football program over the last two decades, and Kevin Higgins has now been the coach for nine seasons. He took over a program that could be reasonably described as unstable. That should be kept in mind when evaluating his time at the school. However, some aspects of his record are, well, not so good:

- He has only had a winning record twice in nine campaigns
– He has not defeated Wofford in nine seasons
– His record against Furman is 3-6
– His two losses to Charleston Southern rank among the worst in school history

That said, there are some things Higgins can’t control.

It’s not his fault the band isn’t allowed to play more often. Higgins isn’t responsible for the maddening videoboard/loudspeaker/music choices. He’s not the reason The Citadel’s video streaming setup never seems to work. He didn’t make the ludicrous (and potentially damaging) decision to play a road game at Charleston Southern next year.

I mention those things (among other issues) only because sometimes the team’s performance gets lumped in with all the other stuff that people complain about when it comes to the football program and the department of athletics in general. There is a fair amount of unease among The Citadel’s faithful fans, but a lot of it is not related to actual gridiron activity.

I am not certain what Higgins’ contract status is; there seems to be some confusion on that subject. Normally I am not a fan of retaining a coach who has just one remaining year on his contract, but I am willing to make an exception in this case (and again, I’m not sure he’s got only one year left anyway).

One reason I am amenable to giving Higgins a little more rope is that next year will be transitory in many respects, particularly with regards to the Southern Conference itself. I’m more than a little curious to see how things “play out” with the change in league membership.

Another factor is something Higgins mentioned to Phil Kornblut. This year’s team really did keep fighting. It certainly didn’t quit. I’ve said this before, but that is to the players’ credit, and it’s also a positive when discussing the coaching staff. Higgins didn’t “lose” the team in circumstances which were possibly conducive to doing just that. That’s a mark in his favor.

Next year’s slate is going to be a difficult one. It will probably be tougher than this year’s was supposed to be.

I’ll be ready for spring football, though. I may be already…

A brief look at the Knight Commission’s NCAA Division I athletic and academic spending database

On December 4, the Knight Commission unveiled a database comparing spending on academics and athletics at NCAA Division I institutions. You can access the database here: Link

The database covers the years 2005 through 2011 (and adjusts for inflation).

I wouldn’t want to make a definitive statement based on these numbers, in part because…well, I’ll let the Commission explain:

Comparisons between institutions are possible, but some institutions interpret the NCAA financial reporting rules slightly differently despite efforts by the NCAA staff working with the National Association of College and University Business Officers to standardize the definitions and reporting. NCAA legislation requires that the financial reports be subject to agreed-upon procedures conducted by a “qualified independent accountant who is not a staff member of the institution.” Each institution’s president or chancellor is required to certify the financial report before it is submitted to the NCAA.

It’s good to have this kind of information available, however.

(Note: all the schools in the database are public colleges and universities. Private school numbers are, uh, private.)

I put together a couple of spreadsheets of my own, based on this data. The first is a listing of state-supported schools that play football at the FCS level, and includes academic spending per student, athletic spending on a per-athlete basis, and coaching salaries. Link

The other spreadsheet lists state-supported D-1 schools that don’t play varsity football. Link

Some observations, mostly from The Citadel’s perspective…

- Among FCS public schools, The Citadel was one of only two schools to have had spending on a per-athlete basis decline from 2005 to 2011, falling 11%. The only other one of the 80 schools listed to have shown a decline in spending on a per-athlete basis was Morgan State (-6%). FCS schools collectively increased per-athlete spending by 47% from 2005-11.

Note: two other schools (Missouri State and Idaho State) also had declines in this category, but those numbers were clearly based on certain accounting irregularities — for instance, Missouri State’s listed spending per athlete in 2005 was over $3.5 million. Thus, I am not counting them as schools with reduced per-athlete spending.

(Other categories also had occasional obvious outliers, and there are also schools for which the database has incomplete information.)

Other schools of interest in the category of per-athlete spending include (all percentages are increases):

South Carolina State (125%)
Georgia State (116%)
James Madison (109%)
Appalachian State (90%)
North Dakota State (88%)
William and Mary (82%)
Coastal Carolina (71%)
Old Dominion (59%)
UT-Chattanooga (56%)
Georgia Southern (31%)
VMI (26%)
Western Carolina (21%)

- Among non-football Division I schools, VCU leads in increased per-athlete spending (up 178% from 2005 to 2011). Also worth mentioning (all increases):

UNC-Greensboro (63%)
College of Charleston (62%)
UNC-Wilmington (56%)
Charlotte (53%)
UNC-Asheville (44%)
Winthrop (41%)
East Tennessee State (39%)

There are a couple of things worth pointing out here. One is that because the most recent update is from 2011, obviously the move of some schools from FCS to FBS football doesn’t show in these numbers (not to mention Charlotte, which started playing football in 2013).

Also, increased spending doesn’t indicate the amount of total spending. Old Dominion spent over $67,000 per athlete in FY 2011, while Mississippi Valley State spent about $50K less on average.

The Citadel spent $31K per athlete in 2011, just behind Appalachian State ($33K) and Georgia Southern ($32K), and ahead of VMI ($26K). Coastal Carolina spent $47K per athlete; Morgan State, $36K; and South Carolina State, also $36K.

Among non-football schools, College of Charleston spent $35K per athlete in 2011; UNC-Greensboro, $51K; East Tennessee State, $54K; and Winthrop, $42K.

- SEC schools spent on average $160K per athlete in 2011 (up 65%).

The amount of money expended for coach’s salaries at The Citadel increased 68% from 2005 to 2011 (total for 2011: $2.4 million).

- Other FCS schools of interest (total amount expended on coach’s salaries in 2011, percentage increase from 2005-11):

Old Dominion ($5.1 million, 114.34%)
Delaware ($4.6 million, 58.18%)
James Madison ($4.5 million, 31.57%)
William and Mary ($3.7 million, 50.83%)
Georgia State ($3.6 million, 203.56%)
Coastal Carolina ($3.5 million, 93.51%)
Appalachian State ($3.3 million, 78.47%)
North Dakota State ($3.3 million, 88.19%)
UT-Chattanooga ($2.7 million, 26.75%)
Georgia Southern ($2.6 million, 45.42%)
South Carolina State ($2.4 million, 148.21%)
Western Carolina ($2.4 million, 148.21%)
VMI ($2.4 million, 148.21%)
Mississippi Valley State ($942K, 101.23%)

- Some of the non-football schools (total amount expended on coach’s salaries in 2011, percentage increase from 2005-11):

Charlotte ($3.8 million, 57.02%)
George Mason ($3.5 million, 71.26%)
VCU ($3.4 million, 97.46%)
UNC-Wilmington ($2.6 million, 47.77%)
College of Charleston ($2.5 million, 37.64%)
East Tennessee State ($2.3 million, 82.04%)
Winthrop ($2.0 million, 56.24%)
UNC-Greensboro ($2.0 million, 46.77%)
UNC-Asheville ($1.0 million, 36.79%)
Maryland-Eastern Shore ($695K, 5.98%)

However, The Citadel’s increase in coach’s salaries per athlete over the 2005-11 time period was only 1%, despite the jump in overall allocated funds for coaches. In contrast, the FCS average for coach’s salaries per athlete was 51%.

To address football specifically, The Citadel has increased its football spending on a per-athlete basis by 22.5% from 2007 to 2011 (the database did not have 2005-06 numbers for the school). That is in line with the FCS median average over the same time frame (20.9%). In terms of raw numbers, The Citadel spent more money per athlete in 2011 ($53,807) than the FCS median ($36,134).

If you take out scholarship expense considerations, however, The Citadel’s increase in football spending on a per-athlete basis from 2007-11 was only 2%; the FCS median was 14%. That may be telling, though the difference if you only account for scholarship players is not quite as large (7% to 16%, with The Citadel spending more than the FCS median by almost $5K per player).

Football coaching salaries on a per-scholarship player basis were higher for The Citadel than the FCS median. In 2011, the school averaged $13,243 in coach’s salary per scholly player, an increase of 68% from 2005. The FCS average over the same time period was an increase of 42%, with a median per scholarship player of $10,366 in coaching salaries.

Debt service numbers:

In 2011, The Citadel paid $2.2 million in principal/interest on athletic facilities. This was, to say the least, a whole lot more than the FCS median (which was just over $200K).

The total outstanding debt for athletic facilities in 2011 at The Citadel was $17.7 million. That is ten times the FCS median.

$17.7 million seems like a lot (actually, it is a lot). On the other hand, it pales in comparison to Appalachian State’s $49.4 million in athletic facilities debt. A few other schools in this category:

Coastal Carolina ($7.8 million)
William and Mary ($12.0 million)
Jacksonville State ($27.8 million)
James Madison ($48.6 million)
South Carolina State ($455K)
UT-Chattanooga ($1.9 million)
Old Dominion ($49.6 million)
Delaware ($17.0 million)
VMI ($0)
Western Carolina ($7.6 million)

The total outstanding debt for all facilities at The Citadel in 2011 (presumably including those designated for athletics) was $48.8 million, which was actually a decline of over $8 million from 2009.

What do all these stats mean? That’s hard to say. There are caveats on top of caveats.

I’ve written about expenses before in various contexts, but I’m still not sure how to evaluate some of these numbers. What can I say, I’m an unfrozen caveman blogger. All of these statistics frighten and confuse me.

I think that perhaps the takeaway from The Citadel’s point of view may be comparing the numbers of fellow public schools with what isn’t listed in the database — namely, the spending by private institutions. It is increasingly clear that the military college has to act as a private school does in terms of fundraising and recruiting.

The Citadel is always going to be much smaller than most other public universities (in terms of undergraduate enrollment, etc.). While I think that is a good thing, it provides unique challenges for the school as a whole and the department of athletics in particular.

Duty, honor, and respect are priceless concepts — but there are still bills to pay.

2013 Football, Game 8: The Citadel vs. Chattanooga

The Citadel at Chattanooga, to be played in Chattanooga, Tennessee, at Finley Stadium Davenport Field, with kickoff at 2:00 pm ET on Saturday, October 26. The game can be heard on radio via the thirteen affiliates of The Citadel Sports Network. Danny Reed (the “Voice of the Bulldogs”) will call the action alongside analyst Josh Baker, with Lee Glaze roaming the sidelines.

WQNT-1450 AM [audio link], originating in Charleston, will be the flagship station for the network; the station will have a two-hour pregame show prior to each football game. It is also possible to listen to the game via a smartphone, using a TuneIn Radio application.

Links of interest:

The Citadel game notes

Chattanooga game notes

SoCon weekly release

Kevin Higgins on the SoCon media teleconference

Russ Huesman on the SoCon media teleconference

Devin Bice says it isn’t time to give up on the season

Jeff Hartsell “crunches the numbers”

Chattanooga’s red zone defense is better than superficial numbers suggest

Non-football link: my preview of the upcoming season for The Citadel’s basketball team

There are two schools of thought about how The Citadel should approach the rest of the season, in terms of on-field activity. One is that, with no real chance at the playoffs or a winning campaign, a youth movement should be accelerated.

The coaches, in that scenario, would give lots of playing time to reserves and experiment with some aspects of the offense and/or defense (like moving Ben Dupree to slotback, etc.).

Devin Bice has other ideas, however:

If we look at the rest of the season like it’s spring practice, or whatever people are saying, we will go downhill. If we keep our heads up and work hard, we can still have a winning season and still actually do something this season.

For a lot of us, this is our last time playing football, so we want to do the best we can do.

I can see both sides of the argument, to be honest. Ultimately, though, I want what is best for the program in the long term. If that means playing a lot of younger guys to prepare them for next season, so be it.

In the italicized blurb that leads off all of my football previews you may have noticed that I referred to Chattanooga’s football facility as “Finley Stadium Davenport Field”. That’s actually the official name, though it is almost universally called “Finley Stadium”.

It seems only fitting that the University of Tennessee at Chattanooga would have such a double-barreled naming setup for one of its sports facilities, given its recent history of confusing nomenclature, from its school name to its sports nickname to its mascot.

Chattanooga? UTC? UT-Chattanooga? Tennessee-Chattanooga? University of Tennessee at Chattanooga? Moccasins? Mocs? Is the mascot a bird, a shoe, or a train?

From the school’s game notes:

On first reference, it is acceptable to refer to us as the “University of Tennessee at Chattanooga”. After that, we prefer to be called “Chattanooga” or “UTC.” Our nickname is “Mocs.”

I guess you can’t call it U.S. Grant University anymore…

When it comes to describing Chattanooga’s defense, there are no issues. It’s good. Very good.

The Mocs lead the SoCon in total defense, scoring defense, and pass defense. Chattanooga is fourth nationally* in both total and scoring defense.

UTC has a lot of good defensive players, but as Kevin Higgins pointed out this week during the SoCon media teleconference, one key is that the Mocs have a truly outstanding player at each “level” on defense. For the defensive line,  Davis Tull. Among the linebackers, Wes Dothard. In the secondary, safety D.J. Key and cornerback Kadeem Wise.

Tull was the 2012 Defensive Player of the Year in the SoCon and has 6.5 sacks so far this season. Dothard was a first-team all-SoCon pick in both 2011 and 2012 and currently leads the Mocs with 50 tackles.

In last year’s game between Chattanooga and The Citadel, Wise had eight tackles and an interception, resulting in player of the week honors from the conference. Key led the Mocs that day with twelve tackles.

Chattanooga’s red zone defense numbers look bad on the surface. Opponents are 17 for 17 in terms of scoring when in the red zone. However, only eight of those seventeen red zone trips have resulted in touchdowns for opposing teams.

That defensive red zone TD% would rank in the top 20 of FBS, and probably would be at least as good among FCS squads (there is no readily available data to confirm that). In contrast, The Citadel’s defense has allowed touchdowns on 23 of 29 red-zone possessions (the worst percentage in the SoCon).

*Quick tangent: I didn’t realize until reading the SoCon’s weekly release that Georgia Southern and Appalachian State are not listed among FCS programs in the NCAA’s statistics summary. That makes sense, though.

Chattanooga head coach Russ Huesman made a decision after last season to emphasize running the football in 2013. Early returns have been largely positive.

The Mocs are twelfth in FCS in rushing offense, fourth in the SoCon (behind the three triple option teams). UTC is third in the league in yards per carry and second in third-down conversion percentage.

The bottom line for an offense is scoring points, and UTC is third in the SoCon in scoring offense, averaging just over 31 points per game. Last season, the Mocs averaged 25.5 points per contest. Chattanooga’s yards per play has increased from 5.1 in 2012 to 5.7 this year.

A key factor to the improved running game has been the emergence of Keon Williams.The 6’0″, 225 lb. junior running back is averaging 98.1 yards per game (second in the SoCon), with five 100-yard rushing efforts this season. He’s the bellwether for UTC; in the two games he did not rush for 100 yards (against UT-Martin and Georgia Southern), the Mocs lost.

After a bit of drama last season, Jacob Huesman (son of the head coach) is now firmly established as Chattanooga’s quarterback. He is having a fine season, completing over 67% of his passes with eleven TDs and four interceptions.

He is also a threat on the ground, averaging 79 yards rushing per contest. Huesman had 148 yards rushing against Georgia Southern.

Huesman’s competitor for the starting QB spot last year, Terrell “Silk” Robinson, is playing receiver while also listed on UTC’s depth chart as the backup QB. In 2012, Robinson caught 40 passes, including five touchdowns. Against The Citadel at Johnson Hagood Stadium, he rushed for a touchdown and also threw a TD pass.

Robinson has not had as big an impact so far this season, with eighteen receptions in six games (eight of his catches came against Western Carolina). UTC has two players with nineteen receptions, and tight end Faysal Shafaat has seventeen. Shafaat and backup wideout Marquis Green have combined to catch seven TD passes.

Starting cornerback Chaz Moore is also UTC’s primary kick returner, and he is currently sixth in the FCS with a return average of over 30 yards. Moore had an 81-yard KO return versus Western Carolina. Tommy Hudson is the Mocs’ punt returner and is averaging an impressive 9.5 yards per return.

Nick Pollard handles the placekicking and punting duties for Chattanooga. He is 3 for 4 on field goal attempts (with a long of 35), and is averaging 40.6 yards per punt. Nine of his twenty-five punts have landed inside the 20-yard line.

UTC’s kickoff coverage unit is slightly below average.

Odds and ends:

- The Citadel’s players did a variety of things during the bye week. Some left campus for the first time since August, according to Kevin Higgins (we’ll excuse the coach for forgetting about the Bulldogs’ three road games).

During the SoCon teleconference, Higgins also mentioned that the coaches were focused on “changing tendencies” and trying to get the team to “execute better” on both sides of the ball, including making sure players “finish blocks” and tackle by “wrapping up”.

- Jeff Hartsell focused on a few statistics in a column that I linked earlier. Just to follow up on his comments about the offense’s struggles converting third downs, last year The Citadel averaged 5.2 third-and-long plays per game (third-and-long being defined as third and five or more yards to go for a first down).

This year, the Bulldogs are averaging 8.9 third-and-long plays per contest. That’s a significant difference.

- If Chattanooga wins on Saturday, it will be its 500th all-time football victory. UTC’s most common opponent over the years has been The Citadel, oddly enough. The schools have met on the gridiron 46 times.

The Citadel has faced six opponents more than 46 times: Davidson, Furman, Presbyterian, South Carolina, VMI, and Wofford.

- Per at least one source, Chattanooga is a 14-point favorite over The Citadel. The over/under is 51.5, which is basically what you would get if you averaged total scoring per game for each team.

- Russ Huesman says that The Citadel is “the best 2-5 team in the country, bar none.”

I would much rather be the worst 7-0 team in the country…

To me, there are two questions that stand out about this game:

1) How motivated will The Citadel be? Will the team come off its bye week ready to make a statement over the second half of the season, or will we see a repeat of the general malaise that has defined the campaign so far?

There are still several games that the Bulldogs are capable of winning. I’m counting the one coming up on Saturday as one of them. Does the team have that type of mindset?

2) Just how good is Chattanooga?

The Mocs are 5-2, losing to UT-Martin and Georgia Southern. Both the Skyhawks and Eagles are good teams, with a combined eight wins between them.

UTC’s five wins have come versus teams with a combined record against Division 1 opponents of 4-31. Furman is responsible for three of those wins. The other D1 win in the group is Elon’s victory over…Furman.

Put it this way: the best win any of Chattanooga’s opponents has all season is Furman’s win over The Citadel.

That doesn’t mean the Mocs aren’t good. It does explain why a 5-2 SoCon team isn’t ranked, and why the jury is still out on this Chattanooga team.

After this game, we’ll probably have a good idea how the season will wind down. An indifferent performance will not go over well with the fan base, particularly with Homecoming looming.

Plenty of alums will be arriving in Charleston in a week’s time, and a lot of them will be asking why a potential playoff team hasn’t been winning. Some of those conversations might be rather direct.

If the team plays well in Chattanooga on Saturday, it will help keep things relatively calm. It won’t stop the questions, but the questions will be more politely phrased.

Here’s hoping for civility…

2013 Football, Game 7: The Citadel vs. Georgia Southern

The Citadel at Georgia Southern, to be played in Statesboro, Georgia, at Allen E. Paulson Stadium, with kickoff at 1:00 pm ET on Saturday, October 12. The game can be heard on radio via the thirteen affiliates of The Citadel Sports Network. Danny Reed (the “Voice of the Bulldogs”) will call the action alongside analyst Josh Baker, with Lee Glaze roaming the sidelines and Walt Nadzak providing pre-game, halftime, and post-game commentary.

WQNT-1450 AM [audio link], originating in Charleston, will be the flagship station for the network; the station will have a two-hour pregame show prior to each home football game. It is also possible to listen to the game via a smartphone, using a TuneIn Radio application.

Links of interest:

The Citadel game notes

Georgia Southern game notes

SoCon weekly release

Kevin Higgins on the SoCon media teleconference

Jeff Monken on the SoCon media teleconference

The Kevin Higgins Show

“Scouting Report” from The Post and Courier

A good article about a Bulldog football player (Terrance Martin), even more so because it actually doesn’t mention that he plays football

A profile of Justin Oxendine

My brief review of the Appalachian State game

A few more thoughts on the game against the Mountaineers:

- Time of possession doesn’t always tell the story. In the first quarter, The Citadel held the ball for almost 11 1/2 minutes but was outscored 7-0. In the third quarter, Appalachian State had possession for 10 1/2 minutes — and was outscored by the Bulldogs in that period, 7-0.

- Of The Citadel’s four scoring drives in regulation, three took less than 2:40 off the clock.

- The Citadel threw ten passes during the game. Four different players tossed the pigskin for the Bulldogs, resulting in an unusual passes-to-passer ratio.

- The Bulldogs actually threw more passes in the first half (5) than did Appalachian State (4).

- Each team had eleven possessions during regulation; four in the first half, and seven in the second half. Part of the reason the Mountaineers only attempted four passes in the first half had to do with the lack of possessions.

Appalachian State elected to run out the clock with a minute remaining in the first half (somewhat unexpectedly, at least to me). Thus, the Mountaineers only had three drives in which they attempted to score.

Given that Appalachian State did score 14 points in those three possessions, I’m not sure App head coach Scott Satterfield can be faulted for his offensive game plan, odd though it may have appeared to outside observers. The Mountaineers’ approach also surprised Kevin Higgins.

- Having said that, I was puzzled Sean Price wasn’t targeted more by the team from Boone. I believe it may speak to a lack of confidence in quarterback/line play, or perhaps a desire to avoid a time of possession differential like Appalachian State faced in its previous game against Charleston Southern.

- Satterfield made two calls which I thought were good decisions, but got burned both times.

Trailing 7-0, The Citadel picked up seven yards on a 3rd-and-9 play, setting up fourth-and-two on the App 44. However, a five-yard penalty on the Bulldogs gave Satterfield the option of moving The Citadel back and forcing a long third down play.

Satterfield took the penalty (rightly so, I think), but then Ben Dupree proceeded to complete a pass to Matt Thompson for seventeen yards and a first down. The Citadel went on to tie the game on that possession.

Then, on Appalachian State’s drive to open the third quarter, the Mountaineers were faced with 4th-and-1 on The Citadel’s 40-yard line. The drive had already lasted for twelve plays. Satterfield elected to go for it.

In my opinion, that was the right move, but Mitchell Jeter and several of his friends stuffed backup running back Ricky Fergerson for no gain. Two plays later, Ben Dupree scored on a 53-yard run, juking his way past several App defenders (but not needing to evade the Mountaineer who got run over by Jake Stenson).

- Four times this century, The Citadel has won a contest it was tied or trailing by making a field goal inside the last 90 seconds of the game/OT. Thomas Warren has been the kicker of record on two of those occasions. The first of his game-winners, of course, came last year against Georgia Southern.

When the Bulldogs met the Eagles last year, the historical record was not in the home team’s favor. Not only had The Citadel failed to beat a ranked opponent since 1997, the Bulldogs had not won a game at Johnson Hagood Stadium against a SoCon opponent since switching to the triple option offense.

It’s easy to forget that sometimes.

This year, Georgia Southern is ranked in The Sports Network’s poll, but not in the more or less “official” poll for the FCS, the coaches’ poll that is administered by the Southern Conference. That’s because, of course, GSU is ineligible for the FCS playoffs due to its transition to FBS. Next year, the Eagles will begin play in the Sun Belt.

This won’t be the last meeting between the two programs, however. The Citadel will travel to Statesboro in 2015 in what will be a non-conference matchup, with the visiting Bulldogs receiving $175,000 for their presence at Paulson Stadium.

The Citadel is also scheduled to face South Carolina that season. In effect GSU will serve as a replacement for East Tennessee State (which won’t begin SoCon play until 2016), only it won’t be a league game and The Citadel will add some much-needed cash to the military college’s coffers.

The fact that Georgia Southern was declared ineligible for the Southern Conference title this season clearly bothered some people in the GSU community. One of them was head coach Jeff Monken. In July, he had this to say:

We do get to play the eight Southern Conference teams. We have yet to go 8-0 in the Southern Conference. That’s been one of our goals. It would be hard to argue we’re not Southern Conference champions if we go 8-0 in the league.

He continued the theme in an “open letter” to his fan base in August:

This senior class has the goal of winning another Southern Conference championship, whether anyone else will recognize it or not. To go 8-0 in the SoCon would make a statement about this football team and this program…

The “whether anyone else will recognize it or not” part of that statement got some play, as did the “hard to argue we’re not Southern Conference champs” line from the month before. By September 14, however, the argument was moot.

That was the day the Eagles played their league opener, which turned out to be a 30-20 loss to Wofford in Spartanburg. Just like that, all the talk about running the SoCon table was over.

Perhaps more people should have seen it coming. From that July article:

…the Eagles were dogged by injuries during spring practice, so much so that the traditional Blue-White spring game was turned into an ordinary scrimmage. Senior slotback Robert Brown was forced to give up football because of injuries, and linebacker Patrick Flowe will miss the season after tearing an anterior cruciate ligament.

“We had 28 guys in red jerseys,” lamented Monken, referring to the red jerseys Eagles players when they are being held out of practice for medical reasons.

The injury situation has been a major story in Statesboro. Monken discussed it during this week’s SoCon media teleconference:

We are flat struggling right now with injuries…we’ve got twenty scholarship players, not including the redshirt guys…[that were] out for the game [against Samford]…we’ve got a lot of guys starting and a lot of guys playing significant snaps who’ve never played or don’t play a lot…hopefully we’re going to get some of those guys healthy [for the game against The Citadel].

Monken specifically mentioned the running back position as a trouble spot. GSU lost Robert Brown before the season started. Dominique Swope, who rushed for over 1,000 yards in both 2011 and 2012, suffered a torn labrum and is now done for the year. Two other Eagle running backs are also apparently out for the season due to injury.

The running back situation has led to Jerick McKinnon playing in a wide variety of positions, as Monken has tried to get his best athletes on the field. McKinnon has at times shifted from quarterback (his regular position since midway through last season) to slotback, wide receiver, B-back, kick returner, ticket taker…anywhere and everywhere.

McKinnon rushed for 1817 yards last season for the Eagles. Georgia Southern had 63 offensive plays in 2012 that went for 25+ yards; McKinnon was responsible for 30 of them (17 rushing, 13 passing). In a playoff game against Central Arkansas, he rushed for 316 yards.

This year, McKinnon has struggled as a passer. In three SoCon games, he is 1-9 for 16 yards (with one interception). Against Chattanooga, the Eagles only attempted two passes, completing neither.

Redshirt freshman Kevin Ellison has been the quarterback when McKinnon has moved to other positions, getting the start at QB when the Eagles played Wofford. Ellison is completing almost 63% of his passes for the season, averaging 12.1 yards per attempt. He can run the ball a little bit, too (6.2 yards per carry).

Ellison was 7-7 throwing the ball against Samford, for 140 yards and two touchdowns. He was 6-14 versus Wofford (68 yards, with a pick) and only attempted one pass against UTC.

William Banks, a redshirt senior, started at B-back in the Samford game and rushed for 51 yards on 10 carries. Banks, McKinnon (181 yards), and Ellison got the bulk of the work in that contest, as the other GSU players carried the ball a total of six times for nine yards.

GSU had to replace both of its starting wideouts from last season. The o-line, however, features three of last year’s starters, although tackle Garrett Frye has been flipped from LT to RT (and then back to LT) this season due to injuries elsewhere.

Georgia Southern has fumbled fifteen times this season, but somehow has only lost three of them. “Fumble luck” has worked both ways, as the Eagles have only recovered one of six fumbles by their opponents.

Georgia Southern’s defensive statistics may not look that bad on the surface. The Eagles lead the SoCon (counting all games, non-league included) in defensive pass efficiency, passing yards allowed, and defensive 3rd-down conversion rate, and are second in the league in passes intercepted and first downs allowed.

There is an ominous number that pops up when you look at just SoCon games, however. GSU’s defense is giving up an increasing number of yards per play with each contest.

Against Wofford, Georgia Southern’s D gave up 5.5 yards per play. In the Chattanooga game, 6.36. Samford averaged 9.17 yards per play (on 71 snaps). Yikes.

Last season, Georgia Southern only allowed more than 5.7 yards per play in one league game; in half of GSU’s SoCon matchups, it allowed less than 5 yards per play (including 4.69 y/p against The Citadel).

Yards per play is a good way to determine a team’s effectiveness on both offense and defense; that’s particularly the case in the Southern Conference, which has a wide variety of offensive styles that result in significant differences in the number of plays each team runs during a game.

The Eagles held Samford to only 4.16 yards per play in 2012. That was a game in which the Samford offense ran 85 plays. The Birmingham Bulldogs more than doubled their average gain in last week’s victory over GSU.

The Eagles got burned through the air in that game (Andy Summerlin threw 3 TD passes of 58+ yards for Samford) and were also victimized on the ground (Fabian Truss had 14 carries for 125 yards). Against Chattanooga, GSU allowed 7.2 rushing yards per carry (Jacob Huesman rushed for 148 yards).

I think it’s clear that Georgia Southern misses Brent Russell on the d-line. It also had to replace both of last year’s starting safeties (though last season’s nickel back, Deion Stanley, has moved to strong safety and has three interceptions).

GSU’s defense also suffered a blow with the loss of linebacker Patrick Flowe to injury in spring practice. Flowe was an impact performer for the Eagles last season as a true freshman.

In general, there are a lot of good players starting for Georgia Southern’s defense. There just may not be a whole lot behind them this season, mostly due to injuries, but also possibly because GSU has one eye on next season and its move to FBS. Some redshirts that normally might have been “torn up” are more likely to stay intact, at least for this year’s campaign.

Georgia Southern has used two punters this season. Sophomore Ryan Nowicki is listed as the starter this week. GSU’s placekicker, freshman Younghoe Koo, kicked a game-winning field goal late in the Eagles’ victory over Chattanooga and won SoCon special teams player of the week honors as a result.

Punt returner Brandan Thomas had a 42-yard return earlier this season. As mentioned above, Jerick McKinnon will occasionally return kickoffs (he has three returns so far in 2013). The Eagles have had four different kickers on their kickoff team this year (with Alex Hanks getting the majority of the work); they have combined for 11 touchbacks in 39 kickoffs.

Odds and ends:

- Saturday will be Military Appreciation Day at Georgia Southern. Between the first and second quarters, there will be a swearing-in ceremony at Paulson Stadium for 35 new Army recruits. There will be various patches and decals worn by GSU players and coaches (Jeff Monken will wear four patches himself).

- GSU defensive end Lennie Richardson is an Army veteran who served as a tank gunner.

- Sources suggest that Georgia Southern is a 16-point favorite over The Citadel (the over/under is 63.5).

- When Georgia Southern’s offense and The Citadel’s defense is on the field, each team will feature a starter who was born in Haiti — cornerback Sadath Jean-Pierre for the Bulldogs, and center Manrey Saint-Amour for the Eagles.

- Apparently, there is a movie being made about legendary Georgia Southern coach Erk Russell. One of the grave injustices of college football is that Russell is not in the College Football Hall of Fame. That’s because he is ineligible. Seriously.

I’ve written about this before, but keeping Russell (and Howard Schnellenberger, or Bobby Ross for that matter) out of the Hall of Fame lessens the importance of the entity itself.

- Last week’s commissioned report by James Madison on whether or not it should move to the FBS reminded me that Georgia Southern did something similar four years ago. At that time, though, the powers-that-be at GSU seemed less than enthused about making the transition.

I wrote extensively (probably too extensively) about the report when it was released, in part because the raw data was very interesting. I didn’t think moving to FBS was in GSU’s best interests then, and to be honest I don’t think it is now, either. Having said that, I wish the school (and its loyal fans) the best of luck.

I think there is a good chance that some of the pressure of the Bulldogs’ season has been eased by the win over Appalachian State. I hope that leads to an even better performance in Statesboro. Georgia Southern is still a good team, one capable of making big plays at any time, but The Citadel has a chance to repeat last season’s dramatic victory.

To do so, the defense needs to force more turnovers. It is not an accident that two of the key plays against the Mountaineers were turnovers — a fumble that changed the tenor of the contest, and the interception in OT. If GSU puts the ball on the ground this Saturday, there needs to be a Bulldog nearby ready to pounce on it.

Offensively, I think it’s important to stay the course. Run, run, then run some more. Avoiding 2nd-and-long and 3rd-and-long is critical.

This is just a hunch of mine, but I think it’s time for The Citadel’s punt return unit to produce a game-changing block or return.

It should be a nice afternoon in south Georgia. It would be much nicer, though, with another Bulldogs victory.

Social media and the SoCon: the age of Twitter and Facebook

Last week, I saw a ranking of college sports twitter feeds posted at Tennessee’s athletics website. I thought it was interesting, though I wouldn’t want to draw any immediate conclusions from the data.

I decided to see how the SoCon schools compared to each other when it comes to Twitter and Facebook presence. This proved to be difficult, because schools don’t necessarily approach Twitter and/or Facebook in similar ways.

The league is almost evenly split between schools that have football-specific twitter feeds and those that do not. Samford has nine different sports with dedicated twitter feeds; meanwhile, Wofford doesn’t have any. There is significant variance in the number of Facebook pages created by the individual schools. Those are just a few of the differences.

Part of the reason for the contrasting approaches is probably manpower, and part of it is likely philosophical. Not everyone thinks having multiple Twitter feeds and Facebook pages is such a great idea for smaller schools. Says one social media consultant:

In college sports, unlike professional sports, fans usually have an allegiance to a school, not a team. To say that fans would be annoyed by news from other school sports in their Twitter feed might be an error…

We found that the majority of…fans appreciated news from other sports, and wanted one main feed where they could get all the news. Most of the sports communicators I’ve talked with at non-BCS schools say their fans feel the same way. Their allegiance is to the school, not a particular team.

The opportunity to showcase the team across multiple channels is much more important to a school than having a sport-specific Twitter feed or Facebook page…smaller schools (non-BCS schools) need to think about scale, not volume…Their fans bases are simply too small.

Another consideration is the percentage of people who use the different social media elements. A survey taken at the end of last year suggested that usage among internet users breaks down this way: 67%, Facebook; 16%, Twitter; 15%, Pinterest; 13%, Instagram; and 6%, Tumblr.

I would say that if your school decides to have a dedicated feed for a sport on Twitter, then it should have a Facebook page for that sport as well — and vice versa. I also am of the opinion that Instagram is on the rise, and that not using YouTube to promote your school and its teams is a major mistake.

Included in my mini-survey are all current SoCon schools, the school that just left (College of Charleston), and the three schools that will enter the league next year (East Tennessee State, Mercer, and VMI). The numbers listed (“follows” and “likes”) are as of the weekend of July 13-14.

What follows are a few observations, and then some tables, with two caveats:

1) I may have missed a couple of school feeds/pages. If I did, it’s not my fault. It’s the fault of the school(s), for not making it simple for an easily confused person like myself to find their feeds/pages.

2) Twitter and Facebook are far from the only things happening in social media, of course. For example, The Citadel has done an excellent job in recent months using YouTube, and it is not alone on that front. A few schools have taken a spin with Pinterest.  Instagram has been embraced by several of the league members (as well as the SoCon office itself). However, Twitter and Facebook are the focus of this post.

- The league website has a “Social Media Directory” that needs to be updated. For one thing, CofC isn’t in the conference any more [Edit 8/16: the CofC links have now been removed from the directory]. The feeds themselves also need to be checked; some are not valid, and there are also a number of omissions.

I don’t really blame the SoCon office for this as much as I do the individual schools. It’s probably very difficult, if not impossible, for the league office to keep up with team-specific feeds.

On the other hand, someone at the conference probably ought to know that @CoachMikeDement shouldn’t be the listing next to UNCG’s “Head MBB Coach” line, since he hasn’t been the Spartans’ coach for over a year and a half. Wes Miller is clearly upset about this.

- Speaking of UNCG, its AD, Kim Record, is on Twitter, and she is listed as such in the SoCon directory…but her feed is protected.

- Furman’s most-followed feed is its general athletics feed, which is not a surprise. The second-most followed Furman feed, however, is for a coach of a program that has yet to win a game. The Paladins will start playing men’s lacrosse in 2014, and head coach Richie Meade (formerly the longtime lacrosse coach at Navy) has 1024 followers.

- The twitter feed for Furman’s baseball program is run by players.

- Davidson, a basketball-first (if not only) school if there ever was one, doesn’t have a dedicated feed for men’s hoops, and head coach Bob McKillop isn’t on Twitter.

- At least one SoCon head football coach follows two different Jenn Brown accounts.

- Chattanooga’s wrestling feed has 2574 followers, which stacks up fairly well when compared to other programs across the country. The most I found for a collegiate wrestling feed was for Oklahoma State (11857). Defending national champion Penn State has 5750.

The other two SoCon schools with wrestling feeds are Appalachian State and The Citadel, though I should mention that UNC-Greensboro has a dormant feed as well (one that became inactive when the school dropped its wrestling program).

- Several SoCon schools have twitter feeds for their equipment room/staff. They tend to be fairly well-followed, too, partly because equipment room staffs from across the country all follow each other. Equipment guys circle the wagons.

- The new head football coach at East Tennessee State, Carl Torbush, isn’t on Twitter. However, there are two different parody Carl Torbush accounts, though both are inactive. ETSU’s athletics twitter feed is following one of them.

- I only found one other fake twitter feed for a conference football coach. Western Carolina’s Mark Speir has been so honored. Also parodied: SoCon commissioner John Iamarino.

- As of this weekend, Samford only had 44 followers for its men’s hoops feed, but that’s because it only established the feed on July 2.

- VMI seems to have two different official university (non-athletic) twitter feeds. Neither has many followers; perhaps I’m just missing the “real” feed.

- Of the six SoCon schools that have dedicated twitter feeds for both baseball and men’s basketball, five of them have more baseball feed followers, which may say something about the league’s status in each sport. I didn’t include College of Charleston in that group of six since it is no longer in the league, but it also has slightly more baseball feed than hoops feed follows.

- East Tennessee State doesn’t have a football twitter feed yet, or a pigskin Facebook page, but it does have a notable fan “bring/brought back football” presence for Twitter and Facebook.

- Wofford athletics only follows one feed, that of PGA pro (and Wofford alum) William McGirt. Similarly, the Facebook page for Wofford athletics only “likes” one entity — the 2012 Southern Conference basketball tournament.

- GSU head football coach Jeff Monken takes it one step further than Wofford, however. Just like Jay Bilas, Monken doesn’t follow anybody.

- With VMI being admitted to the league, the Southern Conference facebook page made sure it “liked” VMI’s university facebook site. Unfortunately, it appears the actual “active” VMI school facebook page is this one.

- UNCG is the league school with the most sport-specific Facebook pages, having one for eleven different varsity sports.

- I found a few sport-specific facebook pages that are essentially dormant. However, they are still “official”, and since they have not been deleted I included them in the tables.

- Of the lower-profile SoCon sports, volleyball may be the most active in terms of social media. Seven conference schools feature Facebook pages for volleyball, and that doesn’t include CofC or ETSU, both of which also have pages for their volleyball teams. CofC and ETSU join six SoCon schools that also have twitter feeds for volleyball.

Some of the Twitter and Facebook statistics for follows/likes are grouped in tables below. I didn’t list all the sports feeds/pages that are on Twitter/Facebook, just some of the ones that tend to draw the most interest.

Twitter

Athletics
Appalachian State 10644
The Citadel 2292
Davidson 3970
Elon 4300
Furman 2951
Georgia Southern 8493
Samford 3131
UNC-Greensboro 3466
UT-Chattanooga 4144
Western Carolina 3773
Wofford 3171
College of Charleston 4726
East Tennessee State 2651
Mercer 1578
Virginia Military Institute 1521

Football
Appalachian State 1133
The Citadel 692
Furman 759
Samford 939
UT-Chattanooga 900
Mercer 1270
Virginia Military Institute 261

Head Football Coach
Appalachian State 2585
The Citadel 555
Furman 236
Georgia Southern 4515
Samford 1005
UT-Chattanooga 571
Western Carolina 1301
Mercer 679
Virginia Military Institute 382

Men’s Basketball
Appalachian State 700
The Citadel 190
Elon 956
Furman 149
Samford 44
UNC-Greensboro 866
UT-Chattanooga 637
College of Charleston 2135

Head Men’s Basketball Coach
The Citadel 335
Furman 675
Georgia Southern 730
Samford 370
UNC-Greensboro 7572
UT-Chattanooga 2438
Western Carolina 1418
East Tennessee State 412
Virginia Military Institute 584

Women’s Basketball
Appalachian State 1338
Davidson 102
Elon 341
Furman 416
Georgia Southern 347
Samford 398
UNC-Greensboro 505
UT-Chattanooga 827
College of Charleston 590
East Tennessee State 374

Baseball
Appalachian State 2141
The Citadel 1263
Davidson 444
Elon 1015
Furman 427
Georgia Southern 1030
Samford 1206
UNC-Greensboro 332
College of Charleston 2413
East Tennessee State 579
Mercer 561

Facebook

Athletics
Appalachian State 5946
The Citadel 2301
Davidson 4771
Elon 4426
Furman 2629
Georgia Southern 12302
Samford 3590
UNC-Greensboro 6276
UT-Chattanooga 6459
Western Carolina 13546
Wofford 4586
College of Charleston 2405
East Tennessee State 3951
Mercer 1865
Virginia Military Institute 3632

Football
Appalachian State 45948
The Citadel 2117
Elon 867
Georgia Southern 3482
Samford 256
Western Carolina 235
Mercer 2244

Men’s Basketball
Appalachian State 2474
The Citadel 74
Davidson 554
Elon 982
UNC-Greensboro 1491

Women’s Basketball
Appalachian State 61
Davidson 187
Elon 648
Furman 612
Georgia Southern 241
UNC-Greensboro 476
UT-Chattanooga 731
College of Charleston 221
East Tennessee State 552

Baseball
Appalachian State 1659
The Citadel 408
Elon 307
Furman 177
Georgia Southern 745
Samford 1282
UNC-Greensboro 170
East Tennessee State 274

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