Tricky Sports Logos

There was an article in The Wall Street Journal today about the guy who designed the logo for Major League Baseball.  It’s a classic logo that has been imitated by a number of other sports, including the NBA and the PGA Tour.

One of the things so appealing about the MLB logo is that it’s possible to view the batter as being either right-handed or left-handed, depending on your point of view.  This got me thinking about other logos that have more going on than might immediately meet the eye.

Consider, for example, the old Milwaukee Brewers “ball-glove” logo:

A lot of people don’t realize that this isn’t just a ball-glove picture, but “secreted” within the logo are the letters “m” and “b”, for Milwaukee Brewers.  The Montreal Expos had a similar idea:

This creation actually contains an “e”, “M”, and “b” (standing for Expos de Montréal Baseball).  To say most people didn’t catch on to that would probably be an understatement.

Here is the logo for another franchise that moved.  Here it’s a little easier to see the “H” and “W”, representing the Hartford Whalers:

Finally, this one is a visual trick of a different kind.  No logo ever confused me more than the old Atlanta Hawks logo, which to me seemed to be something out of a Pac-Man arcade game:

I “get” it now, but I still think it’s a terrible logo.

There are a lot more “hidden meaning” sports logos out there, of course.  (The Big 10 logo with the hidden “11” comes to mind.)

ESPN’s humongous 2008-09 college hoops schedule(s)

Wow.  I just looked at the release, which was published a couple of days back.  You can see it for yourself right here:  Link

That’s just for men’s college basketball.  The women will also have a significant presence on ESPN and its family of networks, as evidenced by this separate release.

Back to men’s hoops.  Awful Announcing estimated that the ESPN networks would combine to air around 1100 games this season, which is incredible.  To the surprise of nobody, however, none of those 1100 games will involve The Citadel.  When you are the worst basketball program in the history of Division I, though, you have to accept such indignities.  (From what I can tell, El Cid will be on TV three times this season, against the CofC and South Carolina on SportSouth, and against Michigan State on the Big Ten Network.)

While The Citadel may have been shut out, other small schools and low-profile programs fare better.  Just to mention a couple of them, Davidson gets four games (and probably should have more).  South Carolina State gets three games on ESPNU, which is certainly going to be the MEAC’s favorite network.  In fact, a lot of those 1100 games are going to be on the U, which is great if you have that network.  If you don’t, though…

Starting with conference play around mid-January or so, Thursday night in particular is going to be a great night for college hoops fans, with seven-game slates on a regular basis.  A typical Thursday will have ACC/Big 10/SEC/Big East doubleheaders on both ESPN and ESPN2, along with two games on ESPNU and an additional 11 pm ET game on ESPN featuring a WCC or WAC game (i.e., Thursday night is Gonzaga night!).

The ABC/ESPN group will usually feature about 12 games each Saturday (although there will be 17 games televised on the various ESPN networks on February 21).  ESPN and its varied platforms will also televise most, if not all, of the games for 10 preseason tournaments, and then there’s the much-discussed wall-to-wall hoops all day on November 18.

What is really amazing is that there is still plenty of basketball to be televised by the likes of the Big Ten Network, Fox Sports Net, Comcast SportsNet, etc.  All in all, it’s incredible how much hoops coverage is out there.  ESPN just happens to lead the way.